Binance, the world’s biggest bitcoin exchange and altcoin crypto exchange platform by volume, is capitalising on the cryptocurrency market’s momentum with innovations and investments prioritising compliance, user protection and trust.
The company’s goal is to remain the most trusted exchange globally, reassuring investors that the Binance platform ensures safe and profitable participation in the cryptocurrency ecosystem.
The cryptocurrency industry has seen remarkable growth and transformation over the past year.
Multiple Bitcoin exchange-traded funds (ETFs) were approved which has moved these digital assets into the mainstream as financial assets and investment tools.
This shift has influenced the growth of platforms such as Binance, underscoring their value as trusted spaces within which users can expand their investments and financial portfolios.
“The cryptocurrency industry has reached a pivotal moment,” says Hannes Wessels, General Manager for Binance in South Africa.
“The recent growth of Bitcoin has helped bring crypto to new groups of people across the world and we expect this growth to continue in 2025.”
“Our goal is to support this momentum by remaining focused on building a trusted and secure platform that empowers our users to participate in the digital asset economy.”
With more than 240 million users around the world and $130 billion in user assets under protection, Binance is a proven leader in the crypto space, continuing to set new benchmarks for responsible industry leadership and innovative service delivery.
In 2024, the rate of institutional onboarding at Binance more than doubled compared with 2023 and the company became the first centralised crypto exchange to exceed $100 trillion in combined all-time spot and derivatives trading volume.
This trend is expected to accelerate in 2025, supported by the successful launch of Bitcoin ETFs in major markets and deeper integration with traditional financial systems.
Prioritising compliance and security, Binance holds more than 20 licenses and registrations worldwide and has significantly expanded its compliance infrastructure.
In 2024 alone, Binance responded to more than 55,700 law enforcement requests and conducted more than 200 training sessions for global crime-fighting agencies.
The company’s education focus ensures that every aspect of crypto is accessible, easy to understand and relevant for agencies, organisations, investors and users.
As cryptocurrency continues to grow, Binance is expanding its education initiatives to ensure responsible participation in the digital asset space.
The exchange is committed to user education to ensure users get the most from their digital assets while remaining aware of the risks, security requirements, and more.
It comes at a crucial time as Bitcoin’s recent performance has attracted unprecedented attention from traditional investors and newcomers alike.
“Education remains fundamental to sustainable industry growth,” says Wessels.
“We believe that users – new and old – need comprehensive educational resources to build long-term trust and understanding.”
“We are also investing heavily in product innovation with a particular focus on artificial intelligence (AI) applications in cryptocurrency trading and security.”
“Binance is developing new tools and services that leverage AI to enhance user experiences, education and accessibility while maintaining exceptional security standards.”
Looking ahead, the industry is set to experience some transformative changes.
There is expected to be continued growth of regenerative finance (ReFI) projects that prioritise environmental sustainability and ecological restoration through the use of blockchain technology, alongside the development of decentralised identity solutions for enhanced privacy and security.
Trends shaping up to be of interest include decentralised AI applications, advanced blockchain dispute resolution, and integration of central bank digital currencies (CBDCs) within existing crypto infrastructure.
Binance’s maturity, innovation and resilience is reflected in the platform’s commitment to providing users with the tools they need to capitalise on these trends, and to thrive within their portfolios.
The exchange is investing in its global team – 1,600 new employees were added in 2024 – with a particular focus on compliance and security expertise.
Over the next year, Binance will remain focused on enhancing customer service, security and functionality.
“The cryptocurrency industry continues to show resilience and maturity, and Binance remains committed to fostering responsible innovation while upholding exceptionally high user protection and regulatory compliance standards,” concludes Wessels.
“Trusted by millions, Binance will be building on its exceptional 2024 foundations, bringing increased freedom of money for users, new features and an unmatched portfolio of crypto products and offerings in 2025.”
Discover more about Binance and its wealth of crypto resources, advisory and product offerings here.
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