London’s art world has come alive once more for Frieze week. The Big Smoke is glittering with new shows, drinks receptions and VIP dinners and along with thousands, I went to pray at the feet of art and commerce at Frieze London 2024. The habitual hum of excitement bordered on anxiety this year as a depressed art market and an expanded Art Basel Paris (due to start in a few days) invited talk about London’s rivalry with the City of Lights. Is this the beginning of Brexit’s wrestling of the European art crown from London’s hands? Frieze director Eva Langret, showcasing a vibrant and varied London art scene, seemed to successfully make the case for why not.
“Frieze was never just a trade fair,” Langret told The Art Newspaper this week, but also an opportunity for “the many conversations that you can anchor around the galleries and the many ways in which they work for the artists.” Indeed, I found much to enjoy—particularly, as is always the case with art fairs, the opportunity to discover exciting artists and galleries I had never heard of. Of course, I would be remiss not to snark that if Frieze truly wishes to be more than a trade fair, they will need to consider adjusting ticket prices to encourage wider participation.
A redesigned floor plan by A Studio Between prioritized the new and emerging galleries in the Focus section, who, rather than sulking somewhere near the back of the tent, were able to greet visitors immediately. Like last year, they impressed with innovative booths. The Focus section is known for being experimental—the galleries in this section are looking to make a name for themselves. Placed along a central corridor, we were able to interact with them repeatedly whilst navigating the fair. I was particularly excited to see Xxijra Hii steal focus with Hannah Morgan’s alabaster carvings, steelwork, pewter casts, frogged clay and soundscape. I’d previously seen a very small show in Xxijra Hii’s boxy garage-like space in Deptford, their strong showing at Frieze is a testament to the breadth and depth of the London art scene even in a struggling art market and amongst omnipresent funding cuts.
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Other standouts in the Focus section included Eva Gold’s sensitive text-based work at Rose Easton (You were disgusting and that’s why I followed you, 2024), Sands Murray-Wassink’s tongue-in-cheek illustrations at Diez (Culture is not a competition, 2024) and Nils Alix-Tabeling’s camp insectile sculptures at Public Gallery. Further into the fair, the blue-chip galleries presented solid, predictable booths, showing off big names—Georg Baselitz held the fort at the White Cube and Chris Ofili at David Zwirner.
For all the talk about Paris and London, Mumbai and New Delhi were the cities at the top of my mind this Frieze London. Indian galleries took pride of place at this year’s fair and ran with breathtaking displays. Vadehra Art Gallery from New Delhi showcased an incredible cabinet of curiosity and banality by Atul Dodiya (Cabinet VI and Cabinet VIII), including pipes, photographs and vaguely animist figurines. Jhaveri Contemporary showcased the textile work of Sayan Chanda (Dwarapalika II, 2024) and Gidree Bawlee (Kaal (Pala) 2023), which blended together into a sublimely sensate and textural experience.
Outside the tent, there were great improvements in the sculpture park this year. Arresting, thoughtful pieces responded deftly to their environment, working with organic forms and pagan imagery to transform a jubilantly sunny Regent’s Park into an other-worldly spectacle. Visitors were greeted by Leonora Carrington’s bronze sculpture The Dancer (2011) upon entering, the figure (half-bird, half-man) melted into bucolic surroundings. Carrington‘s Dancer was swiftly followed by two bronze pillars by Theaster Gates, The Duet (2023). The works in the park were so well integrated into the grounds that the trees that littered the lawn felt like sculptures themselves, blurring the line between the natural and the man-made; one work actually hung from a tree. My favorite by far was Albany Hernandez’s Shadow (2024). This was a shadow painted under a tree in the park using
At the other end of the sculpture park, Frieze Masters opened with a beautiful juxtaposition of the natural and mechanic. Gagosian’s slick booth of metallic sculpture by John Chamberlain and furniture by Marc Newson stood next to a wooden booth with work much softer in feel at Hauser & Wirth, with broad-ranging paintings from the 19th and 20th Centuries, including Philip Guston and Édouard Manet. In typical showman style, David Aaron followed up last year’s towering T-Rex “Chomper” with an enormous Egyptian sarcophagus from the 7th Century BCE. Thaddeus Mosley at Karma in the ‘Studio’ section—which featured solo shows of living artists and considered their studio practice—seemed like an anchor point in the fair. This is due to the booth’s central placement but also its visual impact. The booth was vast and striking; Mosley’s robust wooden towers, pulling from modernist abstraction and African sculpture, made an imposing statement.
One prominent theme with Masters was the rediscovery of important female artists, with lengthy biographies getting ample space in numerous galleries: Eva Švankmajerová was spotlighted by The Gallery of Everything, Feliza Bursztyn at The Mayor Gallery and Alice Baber at Luxembourg + Co.
All in all, the Frieze fairs were good this year—fun, even. Frieze London celebrated the contemporary art scene in London whilst showcasing talents from across the globe, particularly works by Indian stars. Frieze Masters returned to its rightful place as Frieze London’s drab older sister whilst also reintroducing some unsung talents. The sculpture park, for once, held its own and felt like a destination in and of itself. The stark October sun was shining over an overexcited city, and London, it seemed, was well and truly alive.
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